Brazilian Lumber
Designed an ideas-based hardwood ordering site
Client:
My Role:
- UX Designer, with focus on Product Design
- Information Architect
- Web Designer
- User Researcher
- Copywriter for ad campaigns
- Branding Strategist
Action
- Conducted Business Model Canvas workshop with CEO, President and 3 other employees
- Conducted user research
- Produced mid-fidelity layouts and web designs
Pain points
- Sales team fails to respond to volume of leads and customers who prefer to call to order tropical hardwoods instead of using its website
- No fixed pricing on wholesale orders
- Homeowners find it hard to understand how to order the hardwoods for their project
Solutions
- Designed an e-commerce website with project ideas as focal point but side by side with suggested and customer-chosen hardwoods.
- Suggested a chat/SMS system that offers pricing breakdown options (with a calculator) with a link to How-to videos for first-time hardwood buyers
- Include Package deal options on site as well as retail products
Wireframe: Click here to see full frame
https://miro.com/app/board/o9J_ki1cUps=/?share_link_id=343487415220
User/Buyer Personas
Foodya
Designed a wireframe app for affordable student meals (breakdown inside deck)
Viome
Designed a dashboard for an app that provides personalized food recommendations based on your gut intelligence results
User Research
UI Designs
Food app
UX & UI Design
Wireframe and design
Newsvsnews
News and product matchups
Pain point
People only read or watch what they want to believe in
Solution
Have different perspectives on a news item or review matched up and placed side by side
People can vote and challenge news items and opinion pieces.
People rate news, products and reviews either as fair or bias (color-coded)
FINAL UX LAYOUT IS NOT AVAILABLE FOR VIEWING
