Is Twitter merely a media darling?

In a study done by LinkedIn Research Network/Harris Poll, half of advertisers (45%) said Twitter is in its infancy and its use will grow exponentially over the next few years, while one in five (21%) believe Twitter will not move into the mainstream and is something mostly young people and the media will use. Just under one in five advertisers (17%) believe Twitter is already over and it’s time to find the next best thing while 17% of advertisers say they don’t know enough about Twitter to have an opinion on it.

Among consumers it is a different story altogether, as over two-thirds (69%) say they do not know enough about Twitter to have an opinion about it. Just over one in 10 say it is just at its infancy (12%), 12% also say it is just something that young people and the media will use and 8% of consumers say it is already over and it’s time to find the next best thing.

The study covered 1,015 advertisers from agencies or corporations involved in the advertising decision-making process who were surveyed online between June 22 and 30, 2009 and 2,025 U.S. adults who were surveyed online between June 24 and 26, 2009. Grab the entire study at http://www.harrisinteractive.com/harris_poll/pubs/Harris_Poll_2009_07_23.pdf