In January 2008, eMarketer released its 22-page study on Asian Americans online.
In its summary, the study projects that in 2008 the number of Asian-American Internet users will reach 11.6 million. Their Internet-penetration rates will continue to exceed that of any other US race or ethnicity. In 2007, 74% of all Asian Americans were online compared to 71.7% of all whites. By 2011, the Internet population of Asian Americans will hit 13.7 million with 82.3% penetration.
For more information, please email Jared Jenks, analyst at jjenks@emarketer.com.