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Admerasia wins silver and bronze for Lowe’s Asian Gift Card

Congratulations are in order!

Admerasia won the Silver and Bronze awards under the Animation and Retail Store categories for its Lowe’s Paper Cut video/TVC from the 29th Telly Awards (2008).I was glad to be part of the team that pulled if off.

The Lowe’s “Paper Cut” video showcases the art and process of paper-cutting, an original Chinese tradition, transformed into the Lowe’s first-ever Lowe’s Asian Gift Card here. It is said that the oldest surviving paper cut out is a symmetrical circle from the 6th century found in Xinjiang, China. now features Asian sites with How-To Videos that have gained solid traction among Asian consumers who prefer in-language content.

The Telly Awards honor outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions, and work created for the Web.

The 29th Annual Telly Awards received over 14,000 entries from all 50 states and 5 continents.

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